How to Talk to Reporters

On February 29th many of our members attended a Media Training event at the MEC in Troy.  Jeff Benjamin, Senior Editor of Investment News, participated in the event and added valuable information and talking points when working with the Media.  Some of the talking points included:

  • The telephone works both ways.
  • If at all possible, deal with the reporter yourself.
  • Respond promptly to a reporter’s call.
  • Set the ground rules for the interview at the outset, but understand the reporter might not agree to them.

 To read more talking points, click here.

If you were unable to attend this media training event, contact Mary Medonis at admin@fpami.com and she will be sure to contact you personally the next time we do this event.  For those members on the west side of the State, we are looking at possibly doing a Media Training event in Grand Rapids soon.

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